THE ALPHA STRATEGIES

About the Book

The Alpha Strategies is a framework of eight strategies common to all for-profit, not-for-profit, and public sector organizations, regardless of their size. The eight strategies are business definition, financial management, growth, marketing, organization management, research & development / technology, risk, and service delivery / manufacturing / production. For not-for-profits and public sector organizations, the business definition strategy is known as the mandate while marketing is typically called communications. The service delivery strategy is also known as production or as manufacturing, depending on the nature of an organization’s business. The framework is dynamic in that there is a configuration of The Alpha Strategies unique to every organization. A characteristic of the framework is that one of the eight strategies leads the remaining seven and sets the culture for the organization. Understanding The Alpha Strategies is the key to understanding strategy, risk, and values in any organization. Visit www.thealphastrategies.com for more

About the Author

Alan W. Kennedy Alan founded Gibson Kennedy & Company, a Toronto consulting firm offering strategy and competitive research services since 1990. Alan’s consulting practice focuses on identification and communication of strategy, risk, and values using The Alpha Strategies methodology which he has pioneered. Alan has extensive experience working for senior management and boards in for-profit, not-for-profit, and public sector corporations. Alan has been teaching various strategy courses since 1992 for the Schulich Executive Education Centre at the Schulich School of Business, Toronto, Canada. Thomas E. Kennedy Tom obtained his Honors in Business Administration from the Richard Ivey School of Business at the University of Western Ontario. Tom worked for several years as a Research Associate at a prominent boutique Canadian investment dealer before joining Gibson Kennedy & Company. Tom has extensive industry knowledge of the Canadian financial services industry, particularly non-standard lenders, asset managers, brokerages, exchanges, and property & casualty insurance underwriters.