September 8, 2008

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  by Nancy Parsons and Dick Amsterdam
  ISBN13: 978-0-7388-1674-6 (Trade Paperback)
  ISBN: 0-7388-1674-4 (Trade Paperback)
  ISBN13: 978-0-7388-1673-9 (Hardback)
  ISBN: 0-7388-1673-6 (Hardback)
  Pages: 122
  Subject: BUSINESS & ECONOMICS / Business Communication

Availability
Paperback prices reflect 15% discount off retail
Hardback prices reflect 10% discount off retail

Description

“Build a better mousetrap,” they say, “and the world will beat a path to your door.” Not necessarily. The world has to know your mousetrap has been built. The Better Mousetrap, with its tips, tricks and tales about marketing, promotion and communications will amuse you while helping you build and promote your own better mousetrap.

Click here to read an excerpt from the book.