Lifting the veil for Small Medium Enterprises (SME’s)

About the Book

In this book, you will learn and Like the idea of being an entrepreneur and following your dream. You will learn the information about turning your dreams into your passion and finally your passion into a viable business. Well, to become successful at turning your passion into a business, it is important that you have the vision. So don’t believe what you've been reading about enjoying a beach lifestyle that many online marketers talk about, at least not in the first one or two years of starting a business. Especially if you are new, there are many things that you need to do, learn or manage for your business. Its takes work, but I'm living proof if you can only read this! This book carters for starters, and all the existing business owners. There will inevitably be many challenges and obstacles you will be exposed in this book. Until it gains some reasonable profits, your business many not even be able to pay you for a while. Should the going get tough, you may even be tempted to give up, but this book will help you pull through the huddles of business. By having a vision, you are more likely to stay the course. Whether you are having an online or offline business, having the ideal picture in your mind helps you keep your dreams alive. You are in a better position to be on track with turning it into reality. “LIFTING THE VEIL FOR SME’s” is a step-by-step information book that guides you on a self-discovery journey for the purpose of visioning. You learn the keys to making work, business and everything about your life a success. You find yourself less struggling in business after reading this book.

About the Author

Mathews Mutale a founder member of Diamondale foundation has extensive background in Marketing and business project management. He obtained his Diploma in Marketing in Zambia at Evelyn Hone College of Applied Arts and Science. In May 2008, Mathews graduated with a Bachelor’s degree in Marketing at University of Maryland University College and obtained his Master’s degree in Business Project Management at UMUC in May, 2010. He was certified as (CAPM) Project Associate in 2009. Being a business professional; Certified in Property and Casualty Insurance, certificate in Real Estate, he practiced and contributed effectively in the field of Marketing at Maryland Auto Insurance Fund, Parts Authority. He executes his daily duties as certified associate in project management at Capitol Hill, with United States Capitol Historical Society where himself has done a number of presentations for the United States Capitol Historical Society. He worked as a Store Manager at Payless Shoe Source. In Zambia, he worked for Zambia State Insurance as a Sales Representative for Non-Life Insurance, worked Star Commercial as a Sales Executive, and Buffalo Paints as a Regional Sales Executive. Professional Affiliations: - Project Management Institute (PMI) - American Marketing Association (AMA) - Chartered Institute Marketing (CIM)