Leave Them in the Dust!

About the Book

I don't know of a single Executive Education business or training organisation who would not get some type of improvement by using the strategies in this book. Contrary to media coverage, growing your Executive Education business or any type of training business for that matter is not down to magic or superhuman business acumen. It has everything to do with understanding the way your customers think, out-thinking your competitors and combining a stream of innovative courses, services and messages into an unbeatable value proposition. This book gives you the ammunition to rapidly boost your competitive advantage, leading to increased bookings for courses and development programmes virtually overnight. This book shows you: • How to take control of your results • Why you should rely on your intuition to understand your industry • 12 ways to write winning headlines and subject lines • Why emails must be under 30 seconds long • How to get more clicks from SEO without increasing your rankings • Slash your Pay per Click costs and get more quality prospects • The type of content marketing that works • Why you won't need to create content from scratch • The lead generation system that outperforms your website by 1600% • How to choose your markets and make growth easy • £billion strategy levers • 6 Rapid Business Multipliers you can apply right away • The Significance of A/B Split Testing for breakthrough performance • Why you need more than marketing skills to succeed - 5 management tools for you • Where to target your efforts in social media marketing • Plus much more..

About the Author

DC Faure is a Chartered Marketer with 15 years experience strategising and implementing performance growth in senior marketing positions within the education and training industry. At the age of 25, DC was a founding partner and marketing director of one of the UK's very first e-learning companies. It was formed during the height of the dot com boom and the company achieved rapid growth. By the time he was 30, DC was leading a team of 40 sales, marketing and customer service people. Revenues hit £1m+ ($1.5m+) revenues per year - not bad from a Princes Youth Trust business loan of just £5000 ($7500)! His company attracted the attentions of a Venture Capitalist based in Atlanta but was eventually sold to a Times 100 Fast Track company. There was also a philanthropic aspect to the business. During this time, DC employed over 100 young long term unemployed people to train them in sales, IT management and operations. DC was also a founding partner of a Learndirect and Pitman Training franchise. When he joined full time, he took his successful 'A Board' street pavement sign advert and expanded it into radio, newspaper and Internet adverts to generate in excess of £3m of revenues. DC left to join a world leading business school. He is currently heading up the marketing function for Open Executive Programmes. The school portfolio of programmes is amongst the biggest in the world and is a hugely competitive industry - up against professional institutions, a plethora of business schools and thousands of training providers. Under his marketing leadership, yearly revenues has grown faster than the prevailing market growth rate of the Executive Education industry. He was also instrumental in helping to establish a brand new integrated sales & marketing division - perhaps the first of its type in Europe for Business Schools operating within the Executive Education industry DC owns a Masters degree in Marketing Management and a Postgraduate Diploma in Marketing. He is also a full member of the Chartered Institute of Marketing. DC Faure-Wilson is the founder and CEO of Growtal (www.growtal.com) - A powerful 'done for you' customer growth system that drives profitable customers and clients into your executive education, B2B training and consulting businesses.