Death of the Traditional Real Estate Agent: Rise of the Super-Profitable Real Estate Sales Team

About the Book

Death . . . is just a word. Or is it? For sure it’s a powerful ‘word’. In fact if you stop and think about it for a minute, ‘words’ can propel you to incredible levels of success selling real estate or they can leave you without any business to speak of. Since I entered the real estate industry in 1990, I have seen a lot of changes. I remember when there was no MLS on computer, there was simply a book released each month with area real estate company’s listings. I remember when there were no cell phones readily used by agents; no internet used by agents and absolutely no social media. I could go on and on and on about all of that. In doing so, I would bore, even confuse you, as to why we are writing this book, why it’s relevant to you, important that you read it and study its words. So I will stop with the nostalgia right now and get back to “words” ( . . . even though nostalgic is how I would describe the traditional real estate agent). Like it or not, if you are a real estate agent, broker or any other real estate business professional where ‘selling’ is required, you should know that you are in the marketing business. You can claim you are in the real estate business, but doing so damages your ability to really do amazing things with your business. Yes, you are in the marketing business.

About the Author

Todd Walters is a Platinum coach with Craig Proctor Real Estate Coaching as well as CEO of Optimus Real Estate Brokers, Inc., Georgia’s fastest growing real estate company. Along with being featured in Best Agents Business Book, the Billion Dollar Agent, Lessons Learned, he’s also featured in Dan Gooder Richards’ book, Real Estate Rainmaker: Guide to Online Marketing. Todd retired from selling real estate at age thirty-nine with over five thousand real estate transactions, was named among the top 20 agents in the United States by NAR, and was top 10 with RE/MAX Worldwide. As the Platinum millionaire agent maker program coach, Todd publishes five monthly real estate business building newsletters and teaches ambitious members marketing strategies that enable them to quantum leap their real estate jobs to a real “real estate” business—one that works so that they don’t have to. He calls himself the best copier of Craig Proctor’s millionaire agent system. Craig Proctor is founder and CEO of Craig Proctor Coaching, an international real estate success coaching organization that has improved the lives of over thirty thousand real estate agents around the world via Proctor’s quantum leap real estate success system. This system is based on Proctor’s own highly successful real estate career that spanned over twenty years and eight thousand homes sold and is uniquely positioned to deliver real, current, and proven solutions to real estate agents and brokers, empowering them to build highly profitable businesses that deliver exceptional customer service without high lifestyle costs.