Cocktail Currency

About the Book

Most bar owners, nightclub operators, and beverage executives strive to balance competitive liquor pricing with cocktail profitability. Cocktail Currency deconstructs bar math by examining the relationship between liquor cost, pricing, and profitability. It’s a simple, straightforward, easy-to-follow bar math breakdown. These formulas are your foundation for increasing cocktail profitability.

About the Author

Preston Rideout owns and operates Cocktail Currency Bar Consulting in Memphis Tennessee. He is the Nightclub Hall of Fame Vice President, The Bar Experts Vice President and Co-Founder of Bar Manuals with his business partner Ryan Dahlstrom. Preston also provides nightclub and bar consulting for Beyond Hospitality, Cayuga Hospitality, The Hospitality Alliance, Restaurant Consulting Services and expert witness testimony for alcohol related injuries through Juris Pro.

Preston Rideout is simply the Master of Bar Math and Champion of Cocktail Profitability. Visit www.CocktailCurrency.com or call 662.466.6045 to become a client.