Marketing

Traditional, Digital and Integrated

by Luke Ike


Formats

Softcover
$24.49
E-Book
$4.99
Softcover
$24.49

Book Details

Language : English
Publication Date : 6/12/2018

Format : Softcover
Dimensions : 6x9
Page Count : 432
ISBN : 9781543490930
Format : E-Book
Dimensions : N/A
Page Count : 432
ISBN : 9781543490923

About the Book

This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in today’s very competitive marketing environment.


About the Author

Dr Luke Ike is a lecturer and management consultant. He obtained his MSc degree in Business Administration from the University of Innsbruck, Austria Europe, and PhD degree in Business Administration from the University of Economics and Business Administration Vienna, Austria Europe. He completed post graduate studies in Ethnic and Minority Small Business Management at the London Guildhall University, United Kingdom, (now London Metropolitan University). He also obtained Post Graduate Certificate in Education (PGCE) from University of Greenwich, London, United Kingdom. Dr Luke Ike is the founder and CEO of COLNNECT Ltd –Centre for Education, Management Studies and Consultancy, London, United Kingdom. He is also the author of many classic business textbooks such as - Management (Principles & Practices), Risk Management & Captive Insurance, International Management (Principles & Practices), Strategic Management (Concepts & Practices), International Business (Environments & Operations), Business Strategy (An Introduction), Entrepreneurship (Initiating and Developing a New Venture), Marketing (Traditional, Digital and Integrated). Contact E-mail: Ikeluke@yahoo.com