A Personal Guide to Offshoring in India

About the Book

The story of India has been millennia in the making. Atul Vohra’s A Personal Guide to India Offshoring is the next best thing to going on an extended tour of India yourself. Atul, who knows both India and the West intimately, provides insights, based on many years of first-hand experience, that senior business leaders of American and European corporations need to succeed in outsourcing to India.

Outsourcing to India is one of the business media’s hottest topics of the moment. GE, under the leadership of Jack Welch, may have propelled India onto the global business stage. But the foundation of the emerging India, Inc. was laid centuries ago. Indians’ work ethic, their fascination with numbers and the ultimate British legacy to India – the English language – has created a strong base on which a new business power can be built.

Most Americans view India as a mystery. It is the land of Rudyard Kipling stories read to children at bedtime. It takes a bit of rethinking today to consider sending some of the corporation’s most important functions to this far-away land. A Personal Guide to India Offshoring gives the reader that new perspective, a greater understanding of India’s strengths and weaknesses, and most importantly a plan for working effectively with Indian software companies.

To create this new environment took a cadre of dedicated entrepreneurs, a higher education system that produces some of the brightest young IT professionals in the world, and a growing demand for high quality information technology work. It also took a political sea change that is still underway. India, once a difficult place for foreigners to do business, now welcomes Bill Gates (Microsoft), Tom Engibous (Texas Instruments) and Ross Perot, Jr. (Perot Systems) with open arms.

A Personal Guide to India Offshoring explains how this phenomenon happened and what it means for global business. It is designed as your personal guide to this important global trend.

About the Author

Atul Vohra is president of Majesco Software, Inc., the U.S. subsidiary of Mastek Ltd., which provides global IT and IT-enabled solutions to global and domestic corporations. Atul is also an adjunct faculty at Southern Methodist University where he teaches a course, Global Strategy, to MBA students. Before joining Mastek in 2000, Atul was with Citigroup, first with Citibank for nine years, mostly in Europe, and then with the Associates before it was acquired by Citigroup. At The Associates, he was most recently president of their U.S. Insurance Operations. In Europe with Citibank, Atul gained considerable international experience as part of the pan European team that developed and implemented the relationship banking strategy in Greece, Spain, Germany and Belgium. His European tour culminated as the country business manager for Citibank’s consumer bank in Hungary; Citi’s first consumer business in central Europe. Prior to Europe, Atul built a successful cross-border business for Citibank in America (Citi-NRI). His early professional years were spent in India/Asia learning the global marketing trade at Cheeseborough Ponds and American Express. Atul lives in Dallas, Texas, with his wife and two daughters.