NonProfit NonMarketing

About the Book

Just because you are a nonprofit does not mean that you can ignore marketing. Marketing impacts every aspect of your organization from your fundraising and friend-raising to your community credibility and relevancy. This book provides you with the fuel to quick-start your marketing efforts—public relations, golf outings, advertising, guerilla marketing techniques, Web sites and so much more. So before you hire another marketing director you need to read Nonprofit NonMarketing. In short order this book will have you creating a brand image that is sure to propel your organization for years to come.

About the Author

Mark Mathis is Partner and Director of Cool (creative director) at ME&V Advertising + Promotion. Mark has worked in public relations, advertising and marketing for 30 years. He has worked with nonprofit organizations as an employee, a member of the media, a consultant and a creative director at an advertising agency. ME&V celebrated its 10th anniversary in October, 2006. Today it has nearly 50 employees and has been in INC magazine’s listing of fastest growing companies in American twice. In 2002, ME&V was named a finalist for Ernst and Young’s Entrepreneur of the Year for the Iowa/Nebraska region.