Infinite Ripple - The Social Media Revolution

About the Book

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction, with a view to improving profitability by exploiting the massive potential offered by this relatively new medium. It further employs relevant theory to students, academics and researchers in Ireland and around the world in its desire to explain complex communications paradigms in a succinct manner, utilising layman’s terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube (or any of the others) or an avid user already, there is advice for all readers in this book to effectively leverage social media for everyday success in all parts of your life.

About the Author

Glenn Mehta BBS (Hons), MA (Research) is a lecturer in Social Media, Management Communications and Tourism at the Institute of Technology, Tallaght in South-West Dublin since 2001. An avid researcher in Web 2.0 and social media communications with a focus on the implementation of social media strategies to improve customer engagement and company profitability, he has devised strategies for several Irish-based organisations on the effective use of basic social technologies such as Facebook, Twitter, YouTube and Google in their business models, and has developed methods to use social networking effectively in his career as lecturer and management consultant.