Winning Ways in vehicle Sales

About the Book

Whether for the newcomer to the vehicle sales industry, the experienced salesperson or the dealership principal with a well-established business, Winning Ways in Vehicle Sales is a highly practical handbook that provides a wealth of hands-on information to catapult any auto sales business from good to great. The book covers the full selling process – offering step-by-step guidelines, industry-proven methods and useful tips that will take the salesperson from ‘How can I help you?’ to closing the deal. The author encourages the salesperson to grow his own business within the bigger business – the dealership environment – and also addresses aspects such as the salesperson’s personal well-being and interpersonal relationships as key elements to his success.

About the Author

After completing his studies in the fields of electrical and
mechanical engineering, the author, Dr. Pine Pienaar, obtained
a master’s degree in non-formal education, a doctorate in
business education and an advanced diploma in labour law.
He entered the auto industry as a training manager and spent
years honing his skills in the field of training and consulting
for numerous prominent vehicle brands, both locally and
internationally. Today, he is widely recognised for his special
gift to convey, in layman’s terms, the complexities of the often
underestimated sales environment.