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Ingram Library Fundamental Marketing


When it comes to promoting your book to booksellers, libraries and independent specialty bookstores, it pays to be in league with somebody your market already trusts.

Xlibris has formed a strategic partnership with Ingram, America’s largest book marketing and distribution company. This collaboration makes use of Ingram’s network of booksellers, librarians, and specialty retailers that rely on the company’s selection of print magazines, online catalogs, e-newsletters, and other book-related products in the industry. This puts your book exactly where it ought to be—right in front of their eyes.

Choose among these cutting-edge publications from which to launch your book promotions campaign:

Advance Catalog
For over 20 years, Ingram Advance Catalog has been highlighting the best and forthcoming titles through its monthly buying guide. This publication is read by over 7,000 retailers, librarians, and international customers via print and 29,000 international and domestic booksellers and librarians in digital format. Along with title listing, it also leads in editorial content, including author interviews, merchandising tips, and products news.

Further Developments: E-Newsletter
This nifty e-newsletter is delivered to more than 17,000 librarians monthly. It has five informational pages for reference, and audiovisual librarians with 5 ad spots in a page. Each spot will include cover image and a 10-word description.

    Ingram Library Fundamental Marketing
  • Single Slot Ad in Advance Catalog (1 out of 8 slots)
  • Single Slot in Further Development E-Newsletter for e-blast (1 out of 5 slots)

About Ingram Content Group

Ingram is the leading distributor of print and digital content. It offers fully integrated print and digital wholesale and distribution services for the book industry. Each year, Ingram issues a series of catalogs to retailers and libraries showcasing forthcoming and recently published titles.

Please note that your book must be listed as returnable through Ingram in order to be eligible for this service.