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Retail Focus for Children's Books


Display your authored children’s book where it can reach more readers interested in your work. Xlibris’ Retail Focus for Children’s Books can help extend your promotional reach by pitching your book to independent bookstores across the United States.

In today’s publishing climate, the shelf space in brick-and-mortar bookstores continue to get smaller for competing traditionally published titles, let alone self-published ones. Self-published authors also operate at a significant disadvantage, as bookstores favor celebrated authors. Literary content, sales potential, and returnability are just a few of the elements that bookstores will take into account before displaying a self-published title.

You need a solid marketing plan and tenacity to have your book sold in independent bookstores. This is where Xlibris Retail Focus for Children’s Books can help your book land onto bookstore shelves.

Xlibris’ Retail Focus for Children’s Books helps published authors like you promote your book to independent bookstores across the country through a strategic combination of print ads on two publications well-known to booksellers, a gallery display on BookExpo America and a focused pitch to bookstores across the country.

This service includes:

  • a customized sales kit to be used in pitching your book to a total of 25 independent bookstores nationwide (with a focus on your local area or state) for three months
  • a single-slot print ad in Ingram’s Children’s Advance Catalog
  • a single-slot print ad in the quarterly publication of ForeWord Magazine  
  • a gallery display and catalog listing at the New Title Showcase (NTS) Exhibit of BookExpo America
  • the Bookstore Returnability Program for 12 months
  • A guarantee that at least 2 of the bookstores/retailers will agree to test your book

*You also have the option to extend the campaign by adding 25 more bookstores. Please contact your Marketing Consultant for more details.

Disclaimer: Prices are subject to change without prior notice. Other restrictions may also apply.

Important Note:

In order for us to guarantee that at least two bookstores will agree to test your book, we may recommend that you allow our professional designers to make your book cover more acceptable to retailers at no extra cost.

The official publication date must not be more than two (2) years ago or you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book falls outside these criteria, we cannot guarantee the bookstore stocking a test copy.

Please take note that your book must already be available for sale before the campaign starts.