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Social Media Advertising - Basic


People use Facebook and Instagram to share and keep up to date on people and things that matter to them—their friends, their interests, and even books they might want to read. With their huge user databases, Facebook and Instagram offer numerous opportunities for your book marketing campaign—from potentially generating traffic to your website to assisting in creating some visibility and book discovery.

Get started with the Social Media Advertising Basic package. Xlibris connects you with readers by advertising your book to Facebook users likely interested in your book genre or topic.

Here’s how it works:

  • Xlibris designs a carousel ad for your book.
  • Xlibris creates a custom audience that specifically targets potential readers who might be interested in your book.
  • Your carousel ad will be shown at least a million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only.
  • Xlibris monitors and manages your ad campaign.

Facebook is the most popular social media platform. 76% of Facebook users visit the website on a daily basis—averaging 8 sessions in a day. In the US, 68% of adults use Facebook. Instagram has the 2nd highest user engagement, next only to Facebook.

To learn more about this service or to sign up, call your marketing consultant today at 1-888-795-4274, or send an email to marketing.consultants@xlibris.com.