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Social Media Advertising - Essential


For millions of people, social media is part of their day-to-day lives. They use it to connect with friends and family or get news and information about things that matter to them, like a good book.

The social media giant Facebook offers numerous marketing opportunities for a self-published author like you. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. With Xlibris’ Social Media Advertising Essential package, you are connected to potential readers through targeted multimedia ads.

Here’s how it works:

  • Xlibris designs a carousel ad and a slideshow ad for your book.
  • Xlibris creates a custom audience that specifically targets potential readers who might be interested in your book.
  • Your ads will be shown at least 2 million times on Facebook and Instagram’s news feeds. Note: Instagram ads appear on mobile only.
  • Xlibris monitors and manages your ad campaign.

Facebook is the most popular social media platform. 76% of Facebook users visit the website on a daily basis—averaging 8 sessions in a day. In the US, 68% of adults use Facebook. Instagram has the 2nd highest user engagement, next only to Facebook.

To learn more about this service or to sign up, call your marketing consultant today at 1-888-795-4274, or send an email to marketing.consultants@xlibris.com.