View Publishing Brochure

Social Media Advertising - Advanced


With its huge user database, Facebook is not only a popular social media site, but it’s also an online marketing tool used by many brands and marketers. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands.

As a self-published author, you too can use Facebook and Instagram to promote your book. Get started with the Social Media Advertising Advanced package. Xlibris connects you with potential readers by advertising your book to Facebook users interested in your book genre or topic.

Here’s how it works:

  • Xlibris designs a carousel ad, slideshow ad, and canvas ad for your book.
  • Xlibris creates a custom audience that specifically targets potential readers who might be interested in your book.
  • Your ads will be shown at least 4 million times on Facebook and Instagram’s news feeds and on Facebook’s audience network of mobile apps. Note: Instagram ads appear on mobile only.
  • Xlibris monitors and manages your ad campaign.

Facebook is the most popular social media platform. 76% of Facebook users visit the website on a daily basis—averaging 8 sessions in a day. In the US, 68% of adults use Facebook. Instagram has the 2nd highest user engagement, next only to Facebook.

To learn more about this service or to sign up, call your marketing consultant today at 1-888-795-4274, or send an email to marketing.consultants@xlibris.com.