Marketing tip: Cover all your bases—create an audio ad.

Sound, audio, or radio. It’s a reliable communication platform that you can use to reach a lot of readers virtually anywhere, whether they are at work or at home and even as they go about their daily chores and activities.

LET’S HEAR IT FOR AUDIO MARKETING: WHY SOUND?

  • Sound gives your campaign a voice.

    With the added benefit of the human voice, you can make it possible for a large and varied audience to hear your message while making them feel like you’re talking directly to them.

  • Sound affects emotion.

    What you hear triggers some kind of emotional impact on you. It can stimulate the most evocative feelings, memories, and images the mind can comprehend.

  • Sound is portable.

    Sound is “eyes-free” content, perfect for this age’s multitasking ways. This means you can listen to audio while you go about your daily activities.

ON TO THE AIRWAVES: ADVERTISE ON RADIO

Radio is still one of the most reliable advertising platforms to promote your book on. And the numbers show it:

  • The average time listeners spend tuning in to radio every day is 104 minutes.
  • More than 271 million listeners tune in to the radio weekly.
  • Every week, radio reaches 92% of millennials, 95% of generation X, and 94% of boomers.

GET STARTED: A SOUND APPROACH TO MARKETING

The point is, your marketing promotions can benefit from an audio-driven campaign. Get started with our radio advertising service and reach out to potential readers through audio. Choose from these two packages:

  • Audio Snip

We’ll help you create a 30-second audio teaser for your book, which you can upload on your website, share on social media, or even have radio stations play on the airwaves.

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  • Radio Snip

On top of the 30-second audio teaser for your book, you also get terrestrial radio airtime in the United States. We’ll have your ad aired twice through a syndicated talk radio network.

Learn more >

Call your Marketing Consultant at 1-888-795-4274 to learn more about our services or to sign up.

SOURCES:

  1. Statista, “U.S. Radio Industry – Statistics & Facts
  2. News Generation, “Radio Facts and Figures