E-Newsletters That Work

About the Book

"When you properly apply Michael’s brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book."

Bruce D. Weinberg
Associate Professor of Ecommerce and Marketing
McCallum Graduate School of Business, Bentley College

“I read your entire book this afternoon... I couldn't put it down. Your writing style was so easy to read and your words of wisdom are priceless. I am an independent consultant, and have been contemplating an e-newsletter for a few months. You have convinced me that I should take the plunge! Thank you!”

Susanna Zysk
Z. Ink, Communication Consulting for Financial Services

“Full of practical information, this is the how-to guide for Independents or small business owners who have thought about doing a newsletter - or who want to take theirs to the next level."

Dianna Huff
Editor, Yankee IABC Newsletter

“Direct, clear, helpful and funny. It gave me a new sense of how to position my business to take advantage of ‘my voice.’ I am sure I represent a good portion of the small business world out there when I say I hate the technical details. You have made them both palatable and interesting. Amazing."

Rick Hendrie
President, LINKInc Method Marketing

“Clear – concise – and right on. An invaluable guide for any small business owner on how to reach out and talk to customers.”

Betsy Harper
President and CEO, Sales and Marketing Search

“Buying your book was the best money I've ever spent.”

Dave Ehlke
President, Geek Housecalls

About the Author