DIFFERENTIATE

About the Book

The purpose of this book is to raise the reader's strategic thoughts to a level where he or she will be able to out-smart their competition. The stratagems portrayed in this book will encourage the reader to think 'outside the box'. Each scenario is a stand-alone experience where a differentiator influenced a competition. Although subjects in the scenarios have been altered to mask their identity, solicitations have been bundled to avoid recognition and plots have been embellished to make them entertaining, each scenario is an actual extraction from my extensive marketing experience. Use these experiences as a thought provoking tool. Remember, a “Do Good” strategy will get you into the finals; a differentiator will get you a win.

About the Author

Bob Witsil is a recognized marketing strategist. His ability to develop and execute capture strategies are testimony to his having one most successful win/loss records in the industry. He has held senior marketing positions in several Fortune 500 companies. Bob now has a consulting company that provides marketing services to a wide range of customers. His specialty is mentoring capture team leaders and coaching their teams. He is frequently brought in to lead a capture teams for a crucial pursuit.