Business Strategies in Times of Crisis

About the Book

Current trends in business include recognition of a firm’s place as a part of an interconnecting social and business web—events such as a disaster affecting the firm have a ripple effect extending to shareholders, employees, suppliers, and consumers. During times of crisis, a firm must reestablish their business strategies and ethically provide for support of those constituents with whom it has encouraged a symbiotic relationship. The purpose of this report is to develop a means by which businesses may consider and completely address their business strategies in terms of operational, ethical, profitability, and constituent aspects in planning how to recover from a disaster or crisis that interrupts or impedes normal commerce.

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