Rock Star MBA

About the Book

What if the secrets to life and business success weren't found just in boardrooms, textbooks, and journal articles, but on backstage passes and stages? Rock Star MBA shares the untapped knowledge and wisdom acquired by rock stars and artists. While the book primarily focuses on stars from the hard rock genre, it also features a diverse range of artists, including actors, painters, and musicians from other genres. After decades of pursuing their craft, Dr. McDermott noticed that many performers had become wise individuals with interesting perspectives on life, business, marketing, entrepreneurship, and leadership that could and should be shared in the classroom. Reading this book will allow you to apply their wisdom, success strategies, best practices, and unique viewpoints. This book challenges you to see the world differently— where art and business are not opposites, but complementary ways of understanding creativity, value, and human connection.

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www.RockStarMBA.com

About the Author

Martin J. McDermott, DBA, has been a business professor for over 25 years. He holds a Doctorate degree in marketing, a Post-MBA in Entrepreneurial Studies, an MBA in International Business, and a Bachelor of Science in Marketing. In 2024, LinkedIn recognized Dr. McDermott as one of the top voices in podcasting and franchising. In 2014, Marty was inducted as an Honorary member of Golden Key. This accolade honors his positive contributions to society and allows him to serve as an inspirational role model for members. He developed a passion for rock music around the age of 15. As both writer and producer, Dr. McDermott brought to life The Double-Image Projeté, (Comment Allez-Vous, and It’s Still Raining in Paris) in 2026. His favorite quote is from Jan Van Halen, father of Eddie Van Halen: “You can learn from everybody what to do and what not to do…mostly what not to do.”