The Pitch

About the Book

When a major Detroit automobile company turns to the creative capital of modern advertising for a breakthrough television campaign, three very different San Francisco ad agencies shift into high-gear.

With money no object, and ethics no consideration, the three agencies use muscle, brains, and sex in a knockdown battle to win the account.

In the center of the conflict, a gifted young advertising copywriter, Jamie Starr, attempts to win the car account for her agency and for herself. For Jamie, winning the account is her best and only chance to free herself from her workplace prison—a career life sentence as a “Soaper,” selling women’s products like detergent and fabric softener in the kind of commercials industry insider’s call “2CK’s.” (Two Cunts in a Kitchen.)

Challenging Jamie is Michael Keller, the love of her life, and member of the creative royalty in the rarified S.F. advertising community, as well as Stan Hawken, a famous San Francisco adman known for his hard-drinking lifestyle and his own brand of high-testosterone advertising.

Personal passions and career survival come crashing down on Jamie Starr, her co-workers, and her competitors as they race, roar and rage toward the “Pitch”—the no holds barred, down and dirty battle royal that determines who loses and who wins the war, the fame, the riches, and the account.

About the Author

Bob Goldman and Bernie Guild live in San Francisco. They expect to get into a whole world of hurt over this book.