The Six Basic Elements of Selling

About the Book

Fifty topics concerning professional selling are covered in this concise and thorough book. This is an excellent book for those new to the subject who simply want to know what selilng is all about without a lot of hype and emphasis on personality. This book is also a valuable reference tool for sales managers, business owners, and educators. In addition to a detailed breakdown of the six basic elements involved in every sale, it has one chapter devoted to the tools of the trade. More than 300 professional sales people were interviewed to ensure this work is complete.

About the Author

Mr. Yslas was born December 4, 1942 in Los Angeles, California. He has 25 years of experience selling products and services that have ranged from small to large and simple to complex. This also includes more than 500,000 sales calls and 6,000 one-on-one interviews. Some of those interviews occurred during his years as a newspaper reporter/photographer and radio disc jockey. The Military called in 1965 and he served as an Army scout I Vietnam. (Could explain why we lost that war.)