Writing Magazine Articles
Building your practice through being published in business magazines
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About the Book
Get yourself published!
Build your reputation as an authority by writing articles in magazines your clients read.
Do you want to break out of the commodity trap in your career, and be seen as an authority, an expert, a guru? This book tells you about one of the best ways to do this – writing informative articles in magazines read by potential clients.
You’ll learn:
What editors dislike most about professional contributors and what you can do about it
How to get the editor’s buy-in before you sit down to write the article
Pain-free ways to write an article – even if you hate writing
Why each type of article sends a different message about you
How an article-writing program can help pull you into more interesting, higher-paying assignments
“Writing articles for the trade press is one of the best ways for professionals to market themselves. Carl Friesen lays out the steps for doing this in a practical, authoritative manner.”
David Maister, Author, “Managing the Professional Services Firm”
Follow the steps in this book to write the kinds of articles you really want to write. You’ll discover how easy, reliable and productive it can be. Your result will be a higher profile, more respect and the ability to grow your practice.