The Art of Selling Value

About the Book

Leveraging value to win and keep customers is something foreign to most sales professionals. There’s very little information available on selling differentiated value in a price-sensitive marketplace. The dynamic material within this book is engineered to give salesmen the edge over the competition. Real-life stories, intertwined with humorous anecdotes, make this book as entertaining as it is useful. Readers will be inspired to enjoy their work and apply the tips and strategies they learn. A deep concept is transformed into a light, easy-to-understand, easy-to-apply format that is rich with enthusiasm and energy and full of a wealth of knowledge.

About the Author

Bradley Skilton is formerly an award-winning Commercial Banker from Orlando, Florida. He earned the prestigious Best of the Best Award in 2007 from his employer, Branch Banking & Trust Co. who recognized him as their top-producing Business Banker in Florida and one of the top 10 Business Bankers throughout the entire organization. Bradley holds a Bachelor of Science in Business Management and has completed graduate studies in marketing and finance. He is also a graduate of BB&T University’s Leadership Development Program in Winston-Salem, North Carolina and is a past member of Rotary International and several networking organizations throughout Central Florida.