SALEs Team 1

About the Book

SALEs Team 1: The Vital Difference is packed with practical, recognition techniques that made the difference between success and failure at Dura Pharmaceuticals in San Diego, California. The company grew from 10 employees and $2million in sales to 1,000 employees and $200 million in sales in less than ten years. Dura was “sales driven” and recognition energized.” Like the U.S. Navy SEALs, it was the best. It was SALEs Team 1. SALEs is an acronym for Support, Attention, Leadership, Excitement and success. If you are looking for an edge in the business world, here it is.

About the Author

Walter Spath is a successful pharmaceutical industry executive who began his sales and marketing career at Pfizer, Inc. in New York City. After five years, the author was recruited by Searle Laboratories in Chicago where he advanced to corporate vice-president. The author left Searle to join the biotechnology industry in San Diego. While there, he was instrumental in acquiring Dura Pharmaceuticals which grew from $2 million in sales to $200 million in ten years. Mr. Spath held the position of Senior Vice-President, Sales and Marketing and served on the board of directors. He lives in San Diego with his wife.