Selling Right In The World of Retail

About the Book

SELLING RIGHT IN A WORLD OF RETAIL is essentially in two major parts. The first part is a compendium of the “success stories” of some retail business men and women and how they rose to the top. This sets the preparatory stage for proactive and positive attitudes for the main theme which is an encouragement for associates to embrace training as a necessary tool for effective retail business and for the employers to encourage such skill acquisition with the accompanying incentives. The second part of the book outlines the practical applications for the employees as well as the employers. It is geared to the preparation of the employees and the employers strategy and execution. The book emphasizes the need for better skills and sales training for Sales associates. There is a mutual benefit on the side of employers and employees if skills and knowledge are adequately imparted. All companies employing Sales Associates will benefit from improved training which will boost the morale and knowledge of their employees and consequently better performance and productivity of the companies. Employees and associates are to be encouraged to realize that they and their jobs are as important as any other in the entire establishment.

About the Author

Oyeronke Alake Lawoyin or “Ronke” came to the world of US retail business after being a public administrator in a developing African economy. Her approach to retail selling has been that it is an opportunity to serve. And in serving she has learned, excelled and now conveys her observations. Much of the book is geared to the preparing the employee, but the underlying observations are geared to enhancing employer strategy and execution, in a more competitive retail environment.