Once upon a time, there was a man who believed in an ethical code of conduct when communicating. “Don't Be a Dick” started out as an inside joke, used towards people who's behaviour would hinder communication. Over time, this man discovered a growing epidemic. There was an overwhelming amount of people sabotaging conversations regularly. The concept of “Don't be Dick” could no longer remain unwritten. He forged three rules and categorized behaviours directly responsible for communication breakdowns. It is a concept he has adopted in his every day life to promote healthy communication.