Retail Focus


Extend your promotional reach to independent bookstores across the United States through Xlibris’s Retail Focus.

Despite the rise of self-published titles in the digital market, getting a self-published book into major brick and mortar bookstores continues to be a challenge. Literary content, sales potential, and returnability are just a few of the elements that bookstores will take into account before considering a self-published title.

A strong marketing platform, great PR skills, and a lot of tenacity have landed self-published titles onto store shelves of independent bookstores on a test basis, but not every author has the time or contacts to accomplish this task.

Xlibris’s Retail Focus helps published authors like you promote your book to independent bookstores across the US through a strategic combination of print ads on two publications well-known to booksellers, a gallery display on BookExpo America, and a focused pitch to bookstores to encourage them to carry a test copy.

This service includes:

  • Your book, pitched to 25 independent bookstores across the US (with focus on a specific area or state) over the span of three months, using a customised sales kit 
  • A single-slot print ad in Ingram’s Advance Catalog (1 out of 8 slots)
  • A single-slot print ad in the quarterly publication ForeWord Magazine (1 out of 10 slots)
  • A gallery display and catalogue listing at the New Title Showcase (NTS) Exhibit of BookExpo America
  • The Bookstore Returnability Programme for 12 months
  • A guarantee that at least 2 of the bookstores/retailers will agree to test your book

About Advance Catalog

For over 20 years, Ingram’s Advance Catalog has been highlighting the best and forthcoming titles through its monthly buying guide. This publication is read by over 7,000 retailers, librarians, and international customers via print, as well as 29,000 international and domestic booksellers and librarians in digital format. Along with title listing, it also leads in editorial content, including author interviews, merchandising tips, and products news.

About ForeWord Magazine

One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more than 30,000 librarians and booksellers— including 1,100 American Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the US. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends exclusively from the expanding independent publishing market.

About NTS Book Expo

This event offers a dynamic environment for sourcing new titles, building relationships, and discovering the latest technology trends as well as educational programs to support your progress as an author.

View the FAQs here.

Important Notes:

In order for us to guarantee that at least two bookstores/retailers will test your book, we may recommend that you allow our professional designers to make your book cover more acceptable to retailers at no extra cost. Retailers also prefer books that have been professionally copyedited. Make sure your book is retail-ready with these editorial services.

The official publication date must not be more than two (2) years ago, or you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book falls outside these criteria, we cannot guarantee the bookstore/book retailer stocking a test copy.

Your book must already be available for sale before the campaign starts.

Call us today at 1 800 844 927 or +61 2 8310 8187

to speak to a consultant and learn more about this service

Disclaimer: Prices are subject to change without prior notice. Prices listed do not include any applicable sales, use, excise, value-added, goods and services, or other tax, which will be added to the total at the time of purchase. Other restrictions may also apply.