Retail Focus Australia


Extend your promotional reach to independent bookshops across Australia through Xlibris AU’s Retail Focus service.

Despite the rise of self-published titles in the digital market, getting a self-published book into major brick and mortar bookshops continues to be a challenge. Literary content, sales potential, and returnability are just a few of the elements that bookshops will take into account before considering a self-published title.

A strong marketing platform, great PR skills, and a lot of tenacity have landed self-published titles onto store shelves of independent bookshops on a test basis but not every author has the time or contacts to accomplish this task.

Xlibris AU’ Retail Focus helps published authors like you promote your book to independent bookshops across Australia, strategically combined with print ads on two well-known publications.

This service includes:

  • Guaranteed placement of your book in at least 2 independent bookstores in Australia using a customised sales kit.
  • A single-slot print ad in Ingram’s Advance Print Catalog (1 out of 8 slots)
  • A single-slot print ad in the Australian Book Review (1 out of 10 slots)
  • The Bookstore Returnability Program for 12 months

Advance Catalog

For over 20 years, Ingram's  Advance Catalog has been highlighting the best and forthcoming titles through its monthly buying guide. This publication is read by over 7,000 retailers, librarians, and international customers via print and 29,000 international and domestic booksellers and librarians in digital format. Along with title listing, it also leads in editorial content, including author interviews, merchandising tips, and products news.

Australian Book Review

The Australian Book Review is Australia’s premier source of the literary arts. It shares various articles such as critical essays, thought-provoking commentaries, and exclusive interviews. The magazine distributes nationwide and is available in print and online. The print edition is published 10 times a year and the online format provides new content weekly.

Important Note:

In order for us to guarantee that at least 2 bookshops/retailers will test your book, we may recommend that you allow our professional designers to make your book cover more acceptable to retailers at no extra cost.

The official publication date must not be more than two (2) years ago or you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book falls outside these criteria, we cannot guarantee the bookshop/book retailer stocking a test copy.

Please take note that your book must already be available for sale before the campaign starts.

Disclaimer: Prices are subject to change without prior notice. Other restrictions may also apply.

Call us today at 1 800 844 927 or +61 2 8310 8187

to speak to a consultant and learn more about this service

Disclaimer: Prices listed do not include applicable taxes (such as sales, use, excise, value-added, goods and services, or other tax), which will be added to the total at the time of purchase. Prices listed do include the copies of the book; the cost of shipping and handling will be calculated and charged after your book is made available for sale.