Marketing tip: Cover all your bases—create an audio ad.
Sound, audio, or radio. It’s a reliable communication platform that you can use to reach a lot of readers virtually anywhere, whether they are at work or at home and even as they go about their daily chores and activities.
LET’S HEAR IT FOR AUDIO MARKETING: WHY SOUND?
- Sound gives your campaign a voice.
With the added benefit of the human voice, you can make it possible for a large and varied audience to hear your message while making them feel like you’re talking directly to them.
- Sound affects emotion.
What you hear triggers some kind of emotional impact on you. It can stimulate the most evocative feelings, memories, and images the mind can comprehend.
- Sound is portable.
Sound is 'eyes-free' content, perfect for this age’s multitasking ways. This means you can listen to audio while you go about your daily activities.
ON TO THE AIRWAVES: ADVERTISE ON RADIO
Radio is still one of the most reliable advertising platforms to promote your book on. And the numbers show it:
- The average time listeners spend tuning in to radio every day is 130 minutes.
- 10.5 million listeners tune in to the radio weekly.
- Individuals spend nearly 6 times longer listening to live Australian radio than to a combination of music streaming services (Spotify, Apple Music, and Pandora).
GET STARTED: A SOUND APPROACH TO MARKETING
The point is, your marketing promotions can benefit from an audio-driven campaign. Get started with our radio advertising service and reach out to potential readers through audio. Choose from these two packages:
- Radio Advertising US
We’ll help you create a 30-second audio teaser for your book, which you can upload on your website or share on social media. We can even help you air it on a syndicated talk radio network in the US.
- Radio Advertising Australia
We’ll write and produce a 30-second radio commercial for your book and have it aired on a station of your choice for one week, with options covering major Australian cities. Your book will also be featured in BookMad, our digital magazine.
Call your Marketing Consultant on 1 800 844 927 (or +61 2 8310 8187 if you are calling from outside Australia) to learn more about our services or to sign up.
SOURCE:
- Commercial Radio Australia, ‘Radio stays number one in latest share of audio study’
- Commercial Radio Australia, ‘Record numbers listen to commercial’