5 Essential Tools for Your Blogosphere Tour

For your book to arrive at its ultimate destination—right in the hands of readers—you need to get the word out about it. One good place to start is the blogosphere, the collection of blogs and writing communities online. Tap into this network with a targeted blog tour for your book. But before you get started, make sure you have these essentials ready:

1. Blogs

   First things first, you’ll need a list of Blogs. Think about the ways you can promote your book on these websites: interviews, guest posts, reviews. That may help you with the selection process.

2. Home Base

   Also, an online marketing campaign wouldn’t be complete without a Home Base. This can be a website or a website page that blog readers can visit if they want more information about your book. It should include the important details: your book cover, a short description, your author photo and bio, and even links to where they can get a copy of your work.

3. Banner

   Once that’s set up, you’ll need a Banner to spruce up your page. The best part is that this image is versatile—you can use it in your email signature and other promotional efforts.

4. Freebies

   And of course, what’s a tour without Freebies? Make sure to reward reader engagement with some prizes.

5. Press Release

   Lastly, don’t forget to drum up excitement for your tour. Employ the influence of the media with a Press Release that features your upcoming blog appearances.

Need help with the preparation?

We can work with you to get these ready and set up your campaign with our Blog Tour package. When you sign up for this service, you get to enjoy these perks:

• A two-week ad campaign on 20 blogs. We will include your book cover, a short description, your author bio, and a $25 Amazon gift certificate to entice readers.
• Up to one month of touring where you and your book will appear on 15 blogs. This is a rare chance for you to connect with readers through an Author Interview, a Guest Post, or a Book Review.
• A personalized tour page. Interested readers will be linked to a page where they can get more information about your book and how to get a copy. It will remain active even after your campaign has ended.
• A personalized tour banner. This will be posted on your tour page and will also be available for you to use in your other marketing efforts.
• A press release announcing your book’s blog tour. We will make sure to have this search engine-optimized too.

Ready to take your book on a blog tour? Contact us today at 0800 0148620 to make your purchase or to learn more about how this service works.