Regardless of what type of book you have written, if you want your book to sell, a marketing plan is a must. There is no right or wrong way to market your book; each manuscript requires a different tactic to optimise your book's sales potential. Xlibris' Marketing Department acts as your personal marketing firm, running campaigns on your behalf in order to foster interest, awareness, and ultimately book sales.
Planning is essential to the success of your book. With so many alternatives available, a clearly laid out marketing plan is the best way to maximise your efforts. It is your compass for a productive book-selling campaign and a requirement for sales success.
Take advantage of promoting your book on the Big Screen
Pitch your title to local bookstores and libraries to reach bookworms and your niche market effectively.
Direct your book promotions through the right channels. Target the media to spread word about your published book.
Give your book marketing campaign the power and reach to spark reader awareness and interest by supercharging it with your presence online.
Printed marketing materials are a must-have for effective book promotions. Make them a part of your book signing tour or author event and leave a lasting impression.
Gain the attention of the right audience—book industry decision makers, book buyers, potential readers, and librarians. Advertise your book in the publishing industry’s trusted periodicals, magazines, and journals.
Give your book an edge over the competition with an honest and credible critique.
Attract interest for your book through your own online video advertisement.
Harness the power of the airwaves to promote your book.
What could be more powerful than promoting your book personally to potential book buyers? Get closer to your readers through any of these book marketing exhibits.
Improve your book’s chances of being noticed by agents, producers, writers, and actors with our Hollywood Book-to-Screen packages.
Reach a wider audience by advertising your book in the Reader’s Digest iPad Edition.