Minding The Gap

About the Book

Brand is the new power and class system. Instead of living as effective, authentic, God-branded people, believers are bleeding from the pace. Minding the Gap is about saying enough and living a strategic, directed, edited life.

It’s about taking the time to answer, Who am I? Where am I going? How am I going to get there? It’s a fresh, provocative look at what it means to be abandoned to God and discovering his vision and purposes for our lives. The Creel Model equips readers to find and press on to finish all God has planned for and through us.

About the Author

Laurie and Jeffrey Carney are coprincipals of the Strategy Group, a full-service strategic marketing firm/ad agency in the Midwest. Together they’ve served churches and parachurch ministries for more than twenty years, recently through a division of the Strategy Group called the Creel Institute. Laurie’s favorite word is potential. She is a strategic communicator who believes passionately that God creates each of us uniquely to be uniquely at work in the world. When we come fully into our understanding of his brand on our lives and begin to trust him to live and work through us, our God-given potential explodes.