Sustainability And The Small And Medium Enterprise (SME): Becoming More Professional

About the Book

SMEs need to become more sustainable. To reach such a goal they also need to become more professional in their outlook and approach. In this way they may be able to deal with the instability, complexity, ambiguity and uncertainty of change; and to cope with the ever increasing pressures brought by change. After outlining what is meant by sustainability and professionalism, some strategies for how SME owner/managers might become more professional by focussing on the development of their own, and their employees, so called ‘soft skills’ are offered. The author draws from a range of theories to support the argument.

About the Author

Michael Sheehan is a researcher and author. After 15 years as an academic in Australia and the UK he now runs his own small business, Workplace Behaviours 4 Sustainable Organisations. Michael’s parents were small business owners for most of their working lives. He was raised with an ethos of service to the customer and a philosophy of the customer is always right. He was also raised to value add. While most of his adult life has been spent working in large public and private sector organisations, he has for a long time been fascinated by the workings of small business.