The Acornbar Journey

About the Book

The Acornbar Journey centers on the question of why don’t we eat acorns in the United States? It is meant to chronicle the experiences of an ordinary person as she was launching a brand during the COVID-19 pandemic. The company's mission focuses on the need for local plant-based food sources, as food supply changes were disrupted during the pandemic. It describes how to launch, maintain and grow a consumer packaged brand. It's hoped that this book brings awareness to the necessity of eating local sources of food.

About the Author

Narda Fargotstein is the founder of the Thousand Oaks Acorn Company which makes gluten-free and vegan acornbars made with acorn flour. Starting in 2018, Narda became aware of the mast year where acorns were dropping from the Oak trees in her hometown of Thousand Oaks. Although she had lived many years in Thousand Oaks, the Fall of 2018 was her first awareness of the acorns being smashed in parking lots and thrown in trash bins. She started to question why we didn’t eat acorns as part of our diet, as the Chumash Indians had done for hundreds of years, on the land where she lived. That set her on her journey to eat acorns and find a way of using acorns in a commercial product, the acornbar.