Retail Focus for Children's Books


Display your authored children’s book where it can reach more readers interested in your work. Xlibris UK’s Retail Focus for Children’s Books can help extend your promotional reach by pitching your book to independent bookstores across the United States.

In today’s publishing climate, the shelf space in brick-and-mortar bookstores continue to get smaller for competing traditionally published titles, let alone self-published ones. Self-published authors also operate at a significant disadvantage, as bookstores favor celebrated authors. Literary content, sales potential, and returnability are just a few of the elements that bookstores will take into account before displaying a self-published title.

You need a solid marketing plan and tenacity to have your book sold in independent bookstores. This is where Xlibris UK Retail Focus for Children’s Books can help your book land onto bookstore shelves.

Xlibris UK’s Retail Focus for Children’s Books helps published authors like you promote your book to independent bookstores across the country through a strategic combination of print ads on two publications well-known to booksellers and a focused pitch to bookstores across the country.

About Children’s Advance Catalog
This is a bi-monthly buying guide that highlights the best in children’s publishing. It includes children’s products for all ages, author interviews, buyer recommendations, and reviews. This publication is read by over 7,000 retailers, librarians, and international customers via print and 29,000 international and domestic booksellers and librarians in digital format.

About ForeWord Magazine
One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more than 30,000 librarians and booksellers – including 1,100 American Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the country. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends exclusively from the expanding independent publishing market.

This service includes:

  • Your book, pitched to 25 independent bookstores across the US (with focus on a specific area or state) over the span of three months, using a customized sales kit
  • A single-slot print ad in Ingram’s Children’s Advance Catalog
  • A single-slot print ad in the quarterly publication of ForeWord Magazine
  • The Bookstore Returnability Program for 12 months
  • A guarantee that at least 2 of the bookstores/retailers will agree to test your book

*You also have the option to extend the campaign by adding 25 more bookstores.

Disclaimer: Prices are subject to change without prior notice. Other restrictions may also apply.

Important Note:

In order for us to guarantee that at least two bookstores will agree to test your book, we may recommend that you allow our professional designers to make your book cover more acceptable to retailers at no extra cost.

The official publication date must not be more than two (2) years ago or you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book falls outside these criteria, we cannot guarantee the bookstore stocking a test copy.

Please take note that your book must already be available for sale before the campaign starts.

Call us today at 0800 0148620 or +44 20 3695 6328

to speak to a consultant and learn more about this service.

Disclaimer: Prices listed do not include applicable taxes (such as sales, use, excise, value-added, goods and services, or other tax), which will be added to the total at the time of purchase. Prices listed do include the copies of the book; the cost of shipping and handling will be calculated and charged after your book is made available for sale.