Campaigning to Win

About the Book

What the book "Campaigning to Win" Covers:

· Political "Misinformation:" The Problem with "Issues," "Education" vs. Political Activism

· Campaigns:  What insiders usually "don't get." Basics of campaigns, peer levels + more

· Understanding the System: The "shift," political parties, big business + more

· The Literature of Campaigns: What "they" don’t know.  Many samples

· The District Inventory: The heart of the matter. Understanding influence + more

· The Vote Inventory: Base vote and swing vote prioritizing. Get out the vote, + more

· Organizing:  It can be done. Research committees. The way to do it.  Boiler rooms, + more

· Salesmanship: This is American.

· Issues: What they aren’t - and the surprise of what they are. Businesspeople as "know-it-alls," manning the barricades: a debate, + more

· Media: Brochures, signs, advertising, techniques, + more

· Fundraising: Getting the biggest bang for the buck.

· Information and the Internet/World Wide Web: Everybody’s doing it. Opposition research

· Candidate Notions: spouses, keeping focus, public speaking, debates + more

· Citizen Groups: Pay attention.

· Appendix: Actual vote totals, by precinct, from a sample U.S. county.  Minor races versus major races, on-year, off-year.

"Both the election staff and the Committee and I agree that your new book Campaigning has merit, contains some fresh approaches, and would be of assistance to the audience to which it is directed.

I wish you success in publication and look forward to receiving a bound copy.”  Mike Montgomery, Chairman of California State Republican Party (at the time).

“I just completed my review of your manuscript Campaigning.  I thought your work was very well documented, very interesting, and should be most helpful to a political aspirant.  It appears you have captured the key points of successful campaigns and I commend you for it.”   Leland Bruner, attorney, past president of large chamber of commerce.

“I am glad to see a work such as you have done in Campaigning.  There is much good material in the book.”  Don Carr, Alameda County Republican Central Committee Chairman (at the time).

About the Author

Gary O. Bosley is a graduate of the Republican National Committee's Campaign Manager’s College and has been a professional congressional campaign manager. In addition, he has been a candidate for the California State Assembly (as a "sacrificial lamb" candidate). Bosley is an award winning newspaper publisher, having published the "Santa Monica Business Journal" and "Hollywood Business" newspapers in Southern California. Further, he has considerable credits (six years) as a financial TV commentator (San Francisco Bay Area) and as a financial radio announcer (Houston, TX). He is an award winning national level speaker (having competed at the national level twice in Toastmasters). As a professional organizer, he is a chamber of commerce executive director. Currently, he is publisher and editor of "South Bay Business," a business newspaper in Los Angeles County, California. Bosley is a graduate of the University of California, Berkeley, in economics.