Changing Channels

About the Book

Learn how to successfully navigate changing sales channels. The author is a sales pro battle-tested by high-tech marketing wars. He shares the lessons learned from a market where product generations last months instead of years.

Changing Channels has the kind of insights you can only get from those who have experienced and survived in the toughest marketplace there is. Put these insights to work for you.

Co-authored with Jordan Gruber, writer, attorney, and President of Enlightenment.com.

About the Author

Steve Cross is a consultant, columnist, and speaker who has helped to launch dozens of products and companies during his 20+ years of experience, including directing the turnaround at Connectix from under $1MM in annual revenue to over $70MM as Vice President of Sales. He has led the sales of dozens of high-tech and consumer products from software and workstations to herbal supplements and incense, and helped create the worldwide market for webcams, now over $500MM annually. Steve currently consults on strategic and channel issues for high-tech and consumer companies.