Making the Invisible Visible

About the Book

Organizations need innovation like plants need water; without it, they will die. Great innovations are always the result of blending the right technology, the right business model, and the right people. But in the end, it always comes back to the people and the organization. Innovation depends on the human beings who make it happen. I have found that to foster and sustain the creative spirit, an organization must understand and act in accordance with the human principles that underlie the innovation process. Understanding these principles requires an honest focus on people and their relationship with business and organizational concerns.

Because only human beings create ideas, only human beings can sow the seeds of innovation. In this book, it is my hope to show how focusing on people – their unique qualities, their values, and their diverse organizational roles – is the most essential step in creating a vibrant, flourishing, innovating organization.

Making the Invisible Visible sets forth principles that are necessary to create an innovative culture and help innovation leaders find, fund and nurture the right people. It is for managers, innovation leaders, or anyone inspired by a love of actualized ideas.

About the Author

Robert Rosenfeld began his 19-year career at Eastman Kodak Company as a chemist, but soon grew interested in the human side of the innovation process and founded Kodak’s Office of Innovation, which helped transform ideas into hundreds of millions of dollars in revenues. In 1988, Bob founded Idea Connections, a consulting firm which has brought him into numerous large companies worldwide and has established his reputation as a leader in the field of innovation. Throughout his career, Bob has been dedicated to creating environments that foster the creative spirit. Bob and his wife Debbie have seven children and live in Rochester, New York.