Getting e-Smart

A practical guide to understanding electronic commerce on the Internet

by David Michael Brown


Formats

Softcover
$33.95
Softcover
$33.95

Book Details

Language :
Publication Date : 19/12/2002

Format : Softcover
Dimensions : 5.5x8.5
Page Count : 165
ISBN : 9781401079062

About the Book

The Internet has changed the fundamental way business is done. Electronic commerce has shifted the paradigm of how consumers make choices. Even if a customer does not buy directly over the Internet, they use the information from it to make informed purchases. Any business that does not have a meaningful Internet web site runs the risk of eventual failure in the business world of today. This book is a "how to" guide to erecting a web site for business on the Internet. It offers a common sense approach to developing, building and managing an electronic commerce web site on the World Wide Web.


About the Author

David Michael Brown is a native of South Carolina who now calls the Atlanta, Georgia area home. He is a professional educator with 15 years of experience in secondary and post secondary schools in his native state and Georgia. For 16 years, he worked for a regional telecommunications firm in marketing, training, and Information Technology. His experience with his own commercial web site since 1996 helped him garner the knowledge he used to author two works about the Internet.