In today’s publishing climate, the shelf space in brick-and-mortar bookstores continue to get smaller for competing traditionally published titles, let alone self-published ones. Self-published authors also operate at a significant disadvantage, as bookstores favor celebrated authors. Literary content, sales potential, and returnability are just a few of the elements that bookstores will take into account before displaying a self-published title.
You need a solid marketing plan and tenacity to have your book sold in independent bookstores. This is where Xlibris’s Retail Focus for Children’s Books can help your book land onto bookstore shelves. This service helps published authors like you promote your book to independent bookstores across the country through a strategic combination of print ads on two publications well-known to booksellers, a gallery display on BookExpo America, and a focused pitch to bookstores across the United States.
This service includes:
- Your book, pitched to 25 independent bookstores across the US (with focus on a specific area or state) over the span of three months, using a customised sales kit
- A single-slot print ad in Ingram’s Children’s Advance Catalog
- A single-slot print ad in the quarterly publication ForeWord Magazine
- A gallery display and catalogue listing at the New Title Showcase (NTS) Exhibit of BookExpo America
- The Bookstore Returnability Programme for 12 months
- A guarantee that at least 2 of the bookstores/retailers will agree to test your book
About Children’s Advance Catalog
This is a bimonthly buying guide that highlights the best in children’s publishing. It includes children’s products for all ages, author interviews, buyer recommendations, and reviews. This publication is read by over 7,000 retailers, librarians, and international customers via print, as well as 29,000 international and domestic booksellers and librarians in digital format.
About ForeWord Magazine
One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more than 30,000 librarians and booksellers— including 1,100 American Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the US. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends exclusively from the expanding independent publishing market.
About NTS Book Expo America
This event offers a dynamic environment for sourcing new titles, building relationships, and discovering the latest technology trends as well as educational programs to support your progress as an author.
View the FAQs here.
In order for us to guarantee that at least two bookstores/retailers will test your book, we may recommend that you allow our professional designers to make your book cover more acceptable to retailers at no extra cost. Retailers also prefer books that have been professionally copyedited. Make sure your book is retail-ready with these editorial services.
The official publication date must not be more than two (2) years ago, or you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book falls outside these criteria, we cannot guarantee the bookstore stocking a test copy.
Your book must already be available for sale before the campaign starts.