Books are an excellent gift to get book-loving family and friends into the holiday spirit. An excellent read can also uplift their mood whatever the occasion is. Why not make your book advertisement accessible to those who want to cheer up their bookworm friends and loved ones? Xlibris offers the Gift Guide Advertising – Holiday Picks package.
This package offers you ad placement in two publications: the Los Angeles Times, a recipient of 43 Pulitzer awards and one of the most widely distributed newspapers in America, and BookPage, a monthly book selection guide that has been running for over 25 years.
The LA Times carries the Holiday Books Gift Guide section, a specially-themed Sunday insert that is published annually during the winter holidays and covers the best of each season or genre, from popular bestsellers to editor’s favourites—and everything in between. The newspaper’s Sunday circulation of 809,000 equates to a readership of 2.4 million*, while the website’s monthly page views amounts to 156.5 million and 36.9 million unique visitors.
BookPage, now running for over 25 years, has a tone that is upbeat and literary, focusing on best sellers as well as new discoveries. It is subscribed to by more than 4,500 American public libraries and bookstores across the country, each of whom gets at least 50 copies to distribute to their patrons free of charge. It is distributed monthly with two editions: the BooksAMillion edition which is distributed to all Books-A-Million stores in America and the standard edition which is sent to the rest of its subscribers. Both editions are sent simultaneously and comprise a total circulation of 400,000 copies per month.
Gift Guide Advertising – Holiday Picks
- A single slot advertisement in the LA Times Holiday Books Special Edition (1 out of 10 slots)
- A single slot advertisement in BookPage’s standard edition (1 out of 10 slots)
- A single slot advertisement in BookPage’s BooksAMillion edition (1 out of 10 slots)
- Your book information with a link to buy listed on the Holiday Picks landing page. Leaderboard and skyscraper banners promoting Holiday Picks will be displayed on the Books and Entertainment sections of the LA Times website for two weeks
- Your book information included in the Advance Title List, BookPage’s database of titles that are scheduled to appear in upcoming issues
Xlibris will also send you a copy of the LA Times Holiday Books Special Edition and both editions of BookPage issues in which your book ad appears.
Deadline for space reservation for the LA Times Holiday Books Special Edition is October 3. Please note that your ad will be one of 10 ads on one page. The advertisement will be published as soon as all 10 positions have been taken, which may cause the ad to roll over until the next publication. Your book must be live and available for sale before purchasing this service.
*Source: Scarborough 2016 Release 1 *Reissue 04-29-2016* Total (Feb 2015 - Jan 2016) LA Times 7 day cume