Marketing God to Teens

About the Book

As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.

About the Author

Ryan J. Doeller graduated from Elim Bible Institute in New York in 2002 and has an MA in Missional Leadership from the University of Wales (2008). Currently, he is a youth leader in the South West of England, where he has pioneered a number of youth projects over the last 10 years. Away from work he enjoys spending time with family and friends, reading, travelling and sports.