Marketing Services

If you want your self-published book to sell, a marketing plan is a must. You need to know what kind of promotion works best for your genre to maximize sales potential. Our Xlibris Marketing Consultants can advise you on which of our huge range of marketing services best fits your genre, personal goals, and marketing needs.

Download Your Xlibris Marketing Guide

Press Releases

A press release is a must in any marketing campaign. However, creating an effective press release campaign is not that easy. That’s where we come in to help. Our team of publicity specialists will gladly assist you in launching a press release campaign. Browse through our Press Release options to find out which service is best suited for you and your book.

Publicity Marketing

Publicity marketing is all about targeting the media to spread the word about your published book. You need to reach out to respected local and national media outlets with a compelling news worthy write-up encouraging them to read and write about your book. Xlibris has a team of experienced professionals to help you, and your book, gain the publicity and media buzz that you deserve.

Internet-based Marketing

In today's marketplace, the Internet is becoming an invaluable tool to help you reach out to your potential audience on a grand scale. Internet marketing can help you expand from a local market to both national and international marketplaces. It levels the playing field for big and small players and lets you gain the exposure your book deserves. Xlibris has developed a range of services to help you tap this incredible resource.

Printed Materials

Printed marketing materials are the foundation of any impactful marketing campaign. Designed to pique the interest of the media and your reading audience, they are a great tool to give away, and are an invaluable part of any book signing event. Xlibris provides a beautiful design, featuring your book cover and ordering information with a myriad of available options.

Print Advertising

Advertise your book in distinguished and established print publications.

Book Reviews

A credible book review is essential to ensure your book’s impact on the market. Get your work evaluated by well-respected industry professionals, and ignite the interest of book lovers and readers everywhere.

Online Video Advertising

You have finally made that major step towards becoming a published author. You have every right to announce it to the whole world because it sure is not an easy feat. While waiting for your book's release, pique the interest of your potential book buyers through a dynamic and entertaining marketing platform: video.

Audiobook Services

You’ve heard time and time again how the digital age is reshaping the way we do things—including enjoying a good book. So how can an author like you keep up with contemporary readers? One way is to offer them a more convenient option that caters to their multitasking ways—audiobooks.

Want to know more about the benefits of the audiobook format? View this infographic.


Display your book in physical and digital exhibits here and around the world

Radio and TV Advertising

Radio and TV still remain to be an effective advertising tool in today’s market. Communicate your book’s message via these traditional yet powerful media to reach more of the reading public. Expand your book marketing beyond word-of-mouth through the extensive reach of the airwaves.

Hollywood Book-to-Screen

Have you ever considered for even a moment that your book could be adapted into a movie or television series? If your answer is a resounding yes, then let Xlibris improve your chances by making your book available to agents, producers, directors, writers, and actors on the lookout for fresh material to develop into full length feature films, television series, and digital content.

Bookstore Fundamentals

Seeing your title on bookstore or library shelves is one of the many joys of becoming an author. Enjoy your bona fide author status as you reach your target readers. Plus, boost your discoverability among academic institutions or organizations that may find your book useful.