Entrepreneurship Africa

About the Book

`Entrepreneurship’ as a concept is often misconstrued, disjointed as field of study and narrowed as a practice. But in practice and theory, entrepreneurship entails aggregation and direction of certain activities to achieve set business goal. Hence, in Entrepreneurship Africa `entrepreneurship’ is referred to as a `process’.


The book already adjudged as compendium of entrepreneurship targets those who desire to study entrepreneurship or become effective entrepreneurs. The book encapsulates theoretical and practical aspects of entrepreneurship. Through its 19 chapters, the book provides the basics, issues, ideals, principles, procedures, process and practice of entrepreneurship. It details skills necessary for effective entrepreneurship. The content could be grouped into 3 namely; the entrepreneur and readiness; the process and practice; the consolidation and advancement.


Each chapter is introduced with set of objectives. Real life case study that reveals a practical experience of the author relevant to the chapter introduces the chapter content. Each chapter concludes with a summary. Chapter review questions test the reader’s achievement of set objective. Set of practical questions takes the reader through the practical issues.


The content scope rightly captured the vast field of entrepreneurship. Through the introduction, it advises suitability and readiness of prospective entrepreneur. Sources of opportunities, suitable business form, location, set up, capital requirement, plan and financing are detailed.


Effective marketing, choice of experts and technology, staffing, accountability are discussed while expansion strategies and investment options are explored.


In this book, the capacity one needs to identify, own and run a business successfully is exhaustively demonstrated.

About the Author