Make Mine Medium Rare: A Diner's Survival Guide

About the Book

In the vast overgrown vineyard of food and dining-related books and magazines, Make Mine Medium Rare: A Diner’s Survival Guide stands apart.

Make Mine Medium Rare: A Diner’s Survival Guide is the first book to address restaurant going from the diner's perspective. Whereas typical dining books, TV and radio shows talk about food and dining from the celebrity chef’s, cooking expert’s or critic’s point of view, Make Mine Medium Rare: A Diner’s Survival Guide is a view from the table top, written to help those of us paying the check to get the most for our dining entertainment dollar.

This is the ultimate "diner's handbook", created to help both serious and novice diners get what they want out of a restaurant: the friendliest, most attentive service, the highest quality food, the best bargains and of course the ever-lasting admiration of dates, family, friends and business associates.

Let’s face it; dining is a recreation -- one that until now has lacked a serious volume of tips and tricks to help the participants get the most out of it. This is that book, the one that gives you the inside scoop on restaurants, and shows you how to easily turn virtually any bad dining situation to your advantage.

Make Mine Medium Rare: A Diner’s Survival Guide is loaded with insider info, entertaining factoids, diner red flags, clever quotations and lore. Anyone who has ever felt confused, intimidated or awkward in a restaurant (and, who hasn’t?) will find this book funny, interesting and useful.

Clear and concise, Make Mine Medium Rare: A Diner’s Survival Guide is a welcome addition to the contemporary basic-info-you-should-already-know genre of books and TV shows. All who enjoy television’s Queer Eye for the Straight Guy and The Restaurant will love Make Mine Medium Rare: A Diner’s Survival Guide. If you are, or are aspiring to be, hip and urban, this book is a must-read.

Make Mine Medium Rare: A Diner’s Survival Guide

Recommended Audiences

With the high level of popular interest in restaurant dining (a $441 billion industry, according to National Restaurant Association Restaurants reports), cooking, wine (52% of Americans want to know more about wine according to Zagat Survey) and celebrity chefs, there are two key audiences that would enjoy Make Mine Medium Rare: A Diner's Survival Guide.

The book’s primary audience includes the millions of Americans who love to go out to eat (77% of Americans between the ages of 20 and 60 consider dining out a recreational activity) and wish to get the most for their dining-out dollar. The book would also attract recreational and business travelers.

The book’s secondary audience is the restaurant industry. The author’s research from industry insiders and restaurateurs has revealed an audience keen to find out what's going on inside the diner's mind. Many of the restaurateurs who provided background are gravely concerned about maintaining a good customer base, especially in the current unpredictable economy.

Since launching the diner's advocate website grabbingabite.com, Robert Scarola has been invited to facilitate seminars at a variety of well-known restaurants including the world-famous Smith & Wollensky Steakhouse and PF Chang's China Bistro (one of BusinessWeek Magazine's top 100 fastest growing companies of 2003). Restaurateurs recognize Robert for his unique insights into the diner's mind — insights that have resulted in radical improvements in diner-server relationships at their restaurants.

Make Mine Medium Rare: A Diner’s Survival Guide would make an excellent textbook for retail business and establishments looking for ways to improve customer-relations. The book is also loaded with fun and interesting dining-related quotati

About the Author