How to Win the Sale and Keep the Customer

About the Book

This book provides readers with time-tested telephone sales scripts and marketing letters, as well as examples of results-based questions to ask prospects. The book explains how to set the right objectives for sales calls and provides more than a dozen ways to ask for commitment and more than two dozen ways to answer objections effectively.

How to Win the Sale and Keep the Customer is a how-to sales guide that brings together all of the following critical elements into one source:

* Samples of real-world sales scripts plus step-by-step guides for creating customized scripts

* Easy-to-follow worksheets to help readers manage the sales process

* Effective examples of marketing and sales letters as well as voice mail and E-mail messages for winning the sale and keeping the customer

About the Author

Ann Barr, a sales trainer and business consultant, is a seminar speaker for numerous clients in the U.S. and Canada, including the International Imaging Technology Council, Toshiba America Business Solutions, The Ricoh Corporation and Panasonic. She is the author of the best-selling 102 Tips for Profitable Telephone and Direct Mail Marketing, available at www.profitbyphone.com