It's A Tough World Out There! - 25 Ways to Lose a Customer - 25 Ways to Fix it

About the Book

About the Author

We live in a different world today than ever before. It is more competitive, more complex, and more extreme in many ways. To succeed today is one thing. To remain successful is another. For more than two decades, Malcolm Mills has worked with Sales professionals sharing paradoxically, a common goal. Buyers and sellers are simply people trying to make a living and become the best at what they do along the way. Variety has been touted as the spice of life and it holds true in this case once again. From gold mining, to ship repair, electronic component manufacturing, pulp and paper purchasing, offshore gas and oil construction and the laying of sub sea pipelines, to the manufacture of composite materials for aircraft parts, Malcolm Mills has walked the road of diversity learning much along the way. Now he is happy to share his conclusions, what he has seen and gleaned, with all persons with the foresight to listen. And it doesn’t hurt to have a little fun while doing it!