Swagger-Free Zone

About the Book

The current turbulent business environment is one in which the elements of CAVU – Complexity, Ambiguity, Vulnerability and Uncertainty – reign. One aspect of this reality is that competition is global, intense and unrelenting. Leading performance today in no way guarantees same into the future. A good dose of humility, even paranoia is clearly in order. This is Swagger-Free Zone. There are no birthrights. Nothing is guaranteed, going forward.

The imperative to sustain profitable growth, under which senior executives at business enterprises of all sizes and in all locations must operate, demands that they lead with dual strategies – conquering the present and claiming the future. Professionals as well as middle and lower level managers at these companies are certainly not exempt from the pressures and challenges posed by the turbulent CAVU business environment and would derive tremendous benefits from the book.

This is a reference manual for dealing with the pervasive turbulence with confidence and effectiveness. In the first two parts of the three-part book, the author starts off with a framework and then goes on to address the key requirements for conquering the present. He concludes with a third part where the focus is on continuous organizational renewal, which serves as the foundation upon which to build for claiming the future.

Yemo Fashola holds an engineering Ph.D. from the University of Toronto and an MBA from IMD, the European Business School located in Lausanne, Switzerland. He is currently a business consultant with Decision Strategies, Inc. in Houston, Texas.

About the Author

Yemo Fashola is a business strategy consultant, currently with Decision Strategies, Inc. He has consulted with companies across several industries, both in Europe and the United States. The broad theme of his consulting work centers around his deep desire to help client organizations profit from change, sustain profitable growth and manage risks and portfolios – through improved effectiveness in decision making, strategy formulation and implementation. He is passionate about helping leading corporations “claim the future,” by fostering continuous organizational renewal, which promotes and is promoted by a continuous stream of new products, services and solutions brought to market in a consistent and timely fashion. Dr. Fashola was previously engaged at the NASA Marshall Space Flight Center, Huntsville, Alabama in Space Shuttle Main Engine-related fluid flow research. More recently, the focus of his work has moved away from fluid flow to other types of flows – materials, information and cash. He worked as a management consultant with the German firm of Ploenzke Consult, now a subsidiary of Computer Sciences Corporation and with Coopers & Lybrand Consulting, later PriceWaterhouseCoopers. He holds an engineering Ph.D. from the University of Toronto and an MBA from IMD, the European Business School located in Lausanne, Switzerland.